Be the obvious choice for what you do and how you do it.

This is your line in the sand.

Three months to build, rebuild or refocus. Your position. Your people. Your words.

Clarity and conviction aren't risky anymore. They're necessary.

Let's talk

Niche Strategy.

Your niche isn't out there. It's already in you.

Your story. Your beliefs. Your values. We find it, sharpen it and make it impossible to misunderstand.

For founders and teams ready to reposition properly. Not tweak around the edges.

Worried niche means small?

It doesn't. Not fixed. Not limiting. Not rigid.

Niche lets you build deep expertise, daily. Surprise people and still be known for what you stand for. Grow with focus, not in every direction at once.

And it helps your people find you.

Bring me your messy

Messy? Good. That's my favourite.

Notes, scribbles, old stuff, new stuff, data. All of it. No judgement.

I see what you can't see anymore. The red threads. The blind spots. The gems. The clutter.

I see you. And I see what's possible.

What we build

Clarity to know it. Structure to work it. Words to say it.

  • Your position. Your niche at a structural level. What you stand for, what sets you apart and the offers that prove it.

  • Your people. Who you're really for. Who you're not. The clients you're built to attract.

  • Your words. Core messaging with precision and power.

  • Your platforms. All of it mapped into the places your brand actually lives: your website, your offers, your presence.

How it works

We get to what's real. We pull it to the surface. We shape it with precision. We show it to the world.

We meet fortnightly over three months. Between sessions, I craft, refine and sharpen the work.

We'll get into your head before we get into your brand.

Tough love. Clarity first. There might be tears. There will be belly laughs.

Take the time now. Save time later.

Choose your route.

Founder edition. Leadership team edition.

Founder edition.

For the one carrying the vision.

For you if:

  • You're carrying the whole vision and need a serious thought partner.

  • You're ready to reposition properly.

  • You want your next chapter bigger, sharper and fully aligned.

You leave with:

  • A clear, differentiated position.

  • Clean offers that make sense.

  • Language that feels like you and works commercially.

  • A direction you can lead with conviction.

Investment: £4, 250.

Or 3 monthly payments of £1, 417.

Zoom or in person (travel dependent).

  • My head was full – ideas pulling in different directions. Penny helped me find the thread. She cuts through chaos with rare precision, rebuilding it so it works – strategically and sustainably. Working with her didn’t just shape my brand. It sharpened my voice, my confidence, and what I stand for. She brings structure, stillness and direction – and that stays with you.

    — Ingrid Raphael, Leading Skin Specialist and Founder at SKIN WISDOM®

  • The work with Penny has changed the way I feel and talk about my business in every way – from my TEDx talk to meetings to social media. I feel like my brand is out there on its own, ahead of the crowd. The internal transformation impacts everything I produce. I didn't have to find a voice because I already had one, Penny helped me get it heard.

    — Rachel Morgan-Trimmer, ADHD Documentary Maker, 5-Star Rated Neurodiversity Speaker and Trainer, TEDx and International Keynote Speaker

Book a Real Talk.
20 minutes, straight to it. Where you are, where you want to go and whether this is the work that gets you there. If it's a fit, we'll both know.

Book a call

Leadership team edition.

For you and the people carrying the brand with you.

Kick-off and closing sessions bring in the wider team. Everyone heard. Everyone aligned. The deep work in between sits at leadership level.

For you if:

  • You're growing and the cracks are starting to show.

  • Your messaging changes depending on who's talking.

  • You need everyone pulling in the same direction.

You leave with:

  • Clear strategic direction.

  • Aligned leadership language.

  • Consistent messaging across the team.

  • Decisions everyone can stand behind.

Investment: from £6, 950.

Tailored to team size and scope.

Zoom or in person (travel dependent).

  • Penny was a larger than life character and was confident to be so – this created a powerful platform for us to buy into the process and feel that someone finally understood what we wanted to achieve. We wanted our own voice but had always struggled with solutions that sounded like any other company, Penny gave us guidelines and confidence to find our own voice.

    — Paul Hewitt, Owner and Managing Director at Generation Press (B Corp)

  • Penny is so skilled in facilitating a group of people and a mass of ideas and programmes into a clear, concise story. This is exactly what we needed to give us the confidence to shout loudly about who we are and what we do. We have tried this before with other facilitators, but with little success. Whether you need a new brand story, website, or you just need to clarify your thinking – so worthwhile!

    — Sophy Sylvester, Director/Deputy CEO at Darts, A creative health and learning organisation

Book a Real Talk.
20 minutes, straight to it. Where you are, where you want to go and whether this is the work that gets you there. If it's a fit, we'll both know.

Book a call

  • “More than anything I wanted a thought partner – it was an awesome journey together with the right amount of exploration and understanding of the future possibilities. What we created is unique and creates real connection. A truly rewarding and inspiring experience. Thank you so very much Penny.”

    — Francesca Leighton, Business Leader and Speaker, Nike

  • “Looking back 12 months later it's been a spring board for me – to more incredible clients and projects. Penny positioned my expertise and my services in a way that has helped me be clearer in what I take on, and more importantly, being really confident with my pricing. The value in what I've earned since is a game changer.”

    — Manpreet Dhesi, Founder at Studio Dhesi and Dhesi Consulting

  • “I love what Penny has created for me – direct, honest and unafraid. I always enjoy the creative aspects of working with Penny, we feel like collaborators and co-conspirators. I love the way Penny takes my initial concepts or vague ideas about the direction I want to go in and add something really amazing that brings everything to life. We have great fun in the process which is always a bonus!”

    — Auriel Majumdar, EMCC Master Practitioner, Creative Coach, Supervisor, Consultant and Educator

  • “We now have a direction, a sense of purpose and the confidence to say f*ck it, this is what we do – we had got lost in the detail of what we do, who we are and what we offer. A decade into our business we were no longer sure of what we stood for, how we should speak and what we should talk about. Keep doing what you're doing Penny. We feel three inches taller, professional and proud.”

    Lindsey Green, Founding Partner at Frankly, Green + Webb

  • “ Penny helped curate all my ideas and hone the direction into the succinct brand proposal it had always been in my head. What we created tells so clearly what I do and who I am. When we launched we had over 2000 views on social channels and lots of IRL compliments on the clarity of the offer. I am now in my flow, it feels great.

    — Jules Caldwell, Founder at The Haberdashery

  • “Working with Penny reminded me of why I started in the first place. I was trying to serve everyone and it was diluting my message. It is important to take the time to understand the outcome you want and how you want it to represent you. Niching down and getting really specific has helped me go deeper with the right clients.”

    — Paulette Eldridge, Midlife Fitness and Executive Coach

Advisory support
(add-on)

The strategy is built. Now it has to live.

Add advisory support and keep me in your corner as you roll it out.

Sense-checking decisions. Sharpening copy. Holding you to the standard you set.

Not open-ended coaching. Real-time steering. Clear decisions. Follow-through.

From £500 pm

Why it’s different.

Not a template. Not a brand book that sits in a drawer. Not a tweak around the edges.

A strategy built on who you are and what you stand for. Then directed into the world.

No more second-guessing. Just clarity you can act on, and a niche you can own.

Let's get to work.

Let's talk

  • Everyone needs a bad-ass on their team

    — Jules Caldwell, Founder Haberdashery

Not sure which route fits?

Start with a Niche Audit or book a 20-minute real talk.

Straight to it. Where you are, where you want to go and whether this is the work that gets you there.

Book a Real Talk