Brand thinker. Vibe bringer. I help define brand directions and find their stories. I love to bring ideas into play, connecting people with organisations, companies and brands through worthwhile creative endeavours. All with the personal touch. Comes with 20 years experience in the creative field spanning UK, The Netherlands and China. 

'Why have customers when you can have fans'
- David Hieatt

Need help connecting with new and existing audiences? Let's talk.


I cover these areas: 

1. Brand direction

A great listener with a knack for digging down and finding the real honest story in your brand and finding the best way to tell it. Getting under your brand’s skin and discovering how it walks, talks, looks, sounds, behaves even smells like. Through sessions together we find your audience and
establish the brand story and tone of voice.


2. Experience concept development

Bringing ideas into play with concepts for memorable experiences. Happenings and gatherings, large and small. All meaningful and fun extensions of your brand to make deeper lasting connections with new and existing audiences. 


3. Creative direction and design

Developing and working with visual identities for brands, organisations and happenings with a strong and relevant look and feel. 

Do yourself a favour and work with Penny. You won’t easily find someone more enthusiastic, clever, skilled and fun to work with. A great team player also by the way!
— Tirso Francis, Cofounder and CCO Dietwee - Brand, Design and Communication
Penny is THE girl for awesome design, creative content and concept development. Working with Wink as a creative free agent, supporting brainstorms, further developing the clients briefs, and sourcing tons of inspiring and spot-on images to support the mood. And always in a good mood herself on and off the job! We love Penny!
— Arne Koeford, Head of Ideas at Wink
Penny Lee is an extraordinary designer and art director...As an advertising creative, I noticed her design talent and fantastic ideas. As a film director, I have seen many examples of her talent and impressed by her problem solving qualitites and work ethic.
— Johan Kramer, Advertising icon turned Film Director