speaking

Penny Lee. Brand thinker. Vibe bringer.

Keynotes. Workshops. Away days. Hosting and panels.

Straight-talking and unapologetic. Get people fired up and ready to move.
On doing business differently, on your terms. Daring to niche. Moving from unclear to unmistakable.

For conferences, away days, founder meetups and panels.


If your people need a jolt of clarity, conviction and a reason to act on it, Penny brings it.

As heard at: CreativeMornings. The Good Life Experience. Makers and Mavericks (Do Lectures). PechaKucha, Chengdu, China.

What Penny talks about

Dare to Niche.
Why narrowing your focus grows your business. Niche isn’t smaller. It’s sharper. Get known for something specific, and get chosen for it.

From Unclear to Unmistakable.
Become the go-to person for what you do and how you do it. Stop blending in. Start being the obvious choice.

Doing Business Differently.
Building a business that fits you and stands for something. Your terms. Your values. No apology.

Every session is shaped around your audience and your event.
Got a theme in mind?

Penny Lee hosting a community business event with then Sheffield Mayor Magid Magid

Penny doesn’t just speak at events. She builds them.

  • Founded and hosted the Sheffield chapter of CreativeMornings, the global breakfast lecture series, for three and a half years before handing it on.

  • Founded Walking Whisky Wellness (2017–2019), a ‘business conference in disguise’ in the Scottish Highlands for founders and leaders doing business differently

  • Hosts Niche Talks™, the podcast for founders who dare to niche

  • Has spent over a decade bringing interesting people together through gatherings and networking events

She knows who to put in a room. And how to make it work.

Let’s talk about your event.

Tell me who’s in the room, what you want them to walk away with, and the date. We’ll take it from there.

A man with glasses and a beard smiling in a room with a gallery wall of framed pictures and posters behind him.

‘I have always found Penny to be equal parts thoughtful, energetic and one step ahead of people. After all, she urged us to embrace the niche long before that became a byword for how to make your business work. And add to this the fact that she is just incredibly charismatic and decent and you have the sort of person you need on your team!’

— Charlie Gladstone, Entrepreneur, author, Founder of Good Life Society

Got a podcast?

Let’s talk niche positioning and doing business differently.

Penny Lee with slicked-back dark hair and light skin, wearing a red jacket, stylist hand holding a hairbrush near her head, standing against a plain white background.