Black-and-white portrait of Penny Lee in a black suit, wearing glasses, with wavy hair, smiling and winking, arms crossed, looking at the camera.

Staying stuck costs more than time.

It costs energy, momentum and the results you should already be seeing.

It’s not you. You’re just too close to see it.

You've circled it long enough. Let's land it.

The Niche Audit.

Find out what's off. Know exactly what to fix.

One sharp, honest outside eye.

Design and advertising agencies. A creative studio in Amsterdam. Now, The Brand Directoress®.

90 minutes with nothing else on my mind but you.

Direct feedback. Immediate momentum. Now, not eventually.

For you if:

  • You know something's off but can't name it.

  • Or you know exactly what the problem is and can't see the answer.

  • You've tried to work it out alone. Time for an outside eye before another month goes to waste.

  • You're ready to make the call and act on it.

  • Solo founder or the whole leadership table. Bring whoever needs to be on the call.

What we untangle:

  • Why your website isn't landing the way you want it to.

  • Why your offers feel muddled.

  • Why your messaging says everything and nothing.

  • Where your brand hasn't caught up with how far you've grown.

  • What to call the thing you're building.

  • And anything else quietly driving you mad.

How it works:

  • Before: a prep form, so we hit the ground running.

  • The session: 90 minutes on Zoom. We find the red thread: where you're stuck, misaligned or leaving opportunity on the table.

  • The decision: we make the call together and agree 2–3 priorities to act on straight away.

  • After: two follow-up questions by email within 7 days, so momentum doesn't stall.

You leave with:

The red thread, found.
The decision, made.
2–3 priorities to act on straight away.
Your next move, mapped. And the confidence to make it.

A woman with shoulder-length hair wearing a blazer stands next to a large smiling balloon in front of an abstract painting in a room.

Penny completely flipped my thinking on a problem I’ve been dwelling on for well, years to be honest – thank you for your time and your talent. It was just the solid, no-nonsense advice I needed.

— Jane Bowyer, Owner at Studio Called Jane

A wire chair with a black t-shirt draped over it with white text reading F*ck it I'm going niche, against a plain white wall.

Why it's different:

Not a rebrand. Not a checklist. Not a report that sits in a drawer.
Not an AI prompt without direction.

No fluff. No faff. A live, honest look at what's actually going on.

90 minutes can do what months of circling can't.

The cost of waiting:

Months, sometimes years, of second-guessing, solved in one sitting.

Catch costly mistakes before you make them, not after.

One session now. Cheaper than another six months stuck, stalled and second-guessing.

Investment: £595

Bring the block. The indecision. The messy middle.

A man with dark hair and a beard, wearing a plaid shirt, speaking into a microphone in a recording studio.

The time with Penny was priceless. She quickly and accurately got to the root of how I think and talk about my business. The frankness and clarity were incredible. Brilliant.

— James Armstrong, Founder at Magnificent Jelly Studio

Penny Lee with slicked-back hair talking on a landline phone, smiling and winking at the camera, with a person holding a hair spray can beside her.

Not sure yet? Book a 15-minute vibe check. We'll make sure it's a fit and figure out what you need before you commit.

A woman with curly hair standing with her hands on her hips, wearing a short-sleeved shirt, outdoors with a wooden structure in the background.

Penny’s mind and eye for detail make her a queen of communication in a refreshing, roll-up-your-sleeves kind of way. No messing.

— Rebecca Mark-Lawson, Founder and Film Producer, Tyke Films

Penny Lee with slicked-back dark hair and light skin, wearing a red jacket, stylist hand holding a hairbrush near her head, standing against a plain white background.