FAQs
What is niche strategy and why does it matter?
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Your work isn’t just about a job title – it’s about who you are, what you stand for and the difference you want to make. Niche strategy starts with you: your story, your beliefs and values – your who, what, why and how. Clarity on these things helps you stop playing small and creates the focus needed to stand out and attract the right people to make the impact you want.
What sets your brand strategy philosophy apart?
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My philosophy is simple: feel it, believe it, say it, live it. I’m not here for dusty brand decks or endless meetings – if a strategy ends up in a drawer, it’s not strategy. I exist to get people clear on who they’re for and what they’re here to change, so they can speak proudly and stop bending to tired industry norms. Your strategy should make you, your work, your business and your people powerful and productive.
What should I bring to a session?
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Bring all your “messy” – your thoughts, notes, scribbles, existing materials, ideas and data. No judgment ever. Just bring it. I can see things you no longer can – the red threads, connections, blind spots, gems and clutter. Together, we pull what’s real to the surface, shape it with precision and show it to the world
What exactly can be covered in our sessions?
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Our sessions are highly flexible. We tailor them to whatever stage you’re at and whatever is keeping you stuck. Typical areas we cover include:
Niche brand strategy: Getting REALLY clear on your who, how, why and what. Clear on who you’re for. Clear on what you stand for. Clear on what you’re here to change. Clarifying your purpose, vision and values, and aligning them with business goals.
Brand positioning and differentiation: Defining where your brand fits in the market for your industry and how it stands out.
Ideal client: Getting clarity of your ideal customers (mindsets, motivations, pain points) to sharpen your messaging so you talk directly to those people you are for.
Messaging & brand voice: Crafting a distinctive tone and core messages that resonate across all your platforms and communications.
Offer suite & business structure: Reviewing and refining your services/products so they fit your brand story and serve your audience.
Naming: Brainstorming names that are meaningful and memorable.
Brand story & storytelling: Shaping an authentic and REAL narrative that captures your journey, values and mission.
Personal branding: Building a unique personal identity for solo founders/creatives.
Website & digital direction: Advising on site structure, copy and user experience so your online presence reflects your brand.
Brand audits & evaluations: Assessing current visuals, messaging, and market performance to highlight strengths and opportunities.
Brand values & mission: Articulating the core principles that drive your business.
Rebrand, pivot or build from scratch: Whether you’re starting fresh, evolving, or shifting direction, we work through your positioning, messaging, naming and overall brand strategy to get you where you need to go. We cover everything on this list to rebuild the foundation; while we don’t design visual identity ourselves, we can brief your designer or collaborate to ensure the visuals align with your strategy.
These sessions are also a space to unpack what makes you unique, tackle the roadblocks that hold you back and gain clarity on your message, values and audience. Together, we build a strategy and action plan that feels REALLY you and sets you in motion – clear, confident and ready.
Do you work with individuals, teams or both?
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Both. When we work 1:1, you are the entire focus. When I facilitate teams, everyone is involved, aligned and behind the direction you build together.
Do you only work with women or women‑owned businesses?
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I’ve always championed and celebrated ‘bad‑ass’ women and love working with women‑led brands and businesses. That hasn’t changed. What has evolved is how I talk about it: my work is inclusive, and I partner with founders and teams of all genders. Whether you’re a woman, a man, non‑binary or identify elsewhere, if you value clarity over ego and want a non‑alpha approach to brand strategy, you’re welcome here.
Do you only work with clients in the UK, or do you work internationally?
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I’m currently based in the North West of England, but I work with clients across the UK and worldwide. All of my one‑hour and one‑month sessions take place on Zoom, so you can join from anywhere. For the three‑month deep‑dive programme, we can work via Zoom or in person (travel permitting). In other words, your location isn’t a barrier – if you’re ready to do the work, we can make it happen wherever you are.
How do I decide which package is right for me?
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The Fast One is a quick reset for immediate clarity; the Power Down is for a month of focused direction and implementation; and the Deep One is for those ready to undertake a full positioning and messaging overhaul, often when starting from scratch, levelling up after a strong first year, or pivoting after 10+ years in business. An introductory call is a good way to discuss which level of support fits best. I also offer bespoke options on request, e.g., workshops, brand sprints and team connection days and 1:1 VIP days.
What happens in the one‑hour “Fast One” session?
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The Fast One is a brand strategy power hour. A problem‑solving, energising, confidence‑boosting, focus‑creative blast. It’s for people who need an expert outside perspective on their brand and business. Who feel stuck and want a breakthrough today. The session is 60 minutes via Zoom, includes live problem‑solving and decision support, plus one follow‑up question by email . A sharp reset and a confident next move.
This session is for you if you need help organising your thoughts and ideas on your brand and business. You’re feeling stuck on a particular problem and want a breakthrough now. You need clarity and confidence to get moving again with practical steps to implement right away.
Who is the one‑hour session for?
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What does the one‑month ‘Power Down’ offer include?
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The Power Down is a month of brand‑strategy support. Supercharging with a brand strategist in your pocket – making the hard stuff fun and stopping you spiralling alone. You get mentoring and guidance over one focused month, plus support between sessions so you don’t stall. This package is about supported implementation – not just insight – for your brand and business.
Who is the Power Down for?
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It’s for capable, driven people who struggle to do strategic thinking and messaging solo, who want a partner to elevate their thinking and steer their vision, and who know that a single session won’t be enough – they need a month of direction, feedback and follow‑through.
What’s involved in the three‑month ‘Deep One’ signature offer?
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The Deep One is my signature, deep‑work package. Total clarity on your niche, positioning, words and direction – so your business can level up with confidence and conviction. We meet fortnightly over three months, with crafting in between, to land a clear position, a clean offer suite and language that speaks with precision. It’s a full positioning and messaging overhaul. Brand strategy designed to be done once, done right.
Are payment plans and remote sessions available?
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Yes. Three‑month payment plans are an option if needed, and all offers are available via Zoom, making work across the UK and internationally possible.
How do I book and get started?
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Use the ‘Let’s get to work’ page to book your session. Choose ‘Book your hour’ or ‘Book your month’ (both link to my calendar), or pick ‘Book your introductory call’ for a 15‑minute chat. You can also head to ‘Get in contact’ to send a message or set up a call. Once you book – or after our introductory call – I’ll guide you through the next steps. I’ve even added a quick ‘introductory call’ button right here because getting started should be as simple and human as the work we’ll do together.
Speak soon, Penny