Stand out
‘Find out who you are and do it on purpose.’
— Dolly Parton
Going niche starts with you.
What you have to give. What drives you. What change you want to see. How you want to do things.
Not a brand template. Not a system built for someone else. You.
Being yourself. And building everything – your business, your brand, your team, your leadership – all around that.
What works for you will always work for others too.
Start with you first. You’ll thank you (and me) later.
The problem with fitting in.
Look back and most of us are doing the same thing: forcing ourselves into rules and systems built by and for other people.
Codes we didn't write. Ladders we didn't choose. Leadership styles that were never ours to begin with.
Enough.
It doesn't work. It never did.
Do you. That's how you cut through.
I'm not for everyone.
Neither are you.
Penny Lee is a niche brand strategist working with founders and teams across the UK and internationally – helping them find the position, the vision and the words for what they do.
From unclear to unmistakable.
Penny so far: Design and advertising agencies. Founded a creative studio in Amsterdam. Now, The Brand Directoress® – helping others do what she once had to learn herself. Get specific. Get seen. Own it. Without apology. (And honestly, has never looked back.)
Do you. That's where it starts.
You'll never look back.
