Niche Talks™ the podcast 🎙

How do you go niche? What does niche mean? And what does it look like?

Each episode I’m going to be speaking to someone who has niched down with their business and/or practice. We’ll be having a gentle chat about the hows and whys. A behind the curtains honest share to encourage and inspire us all to the wonders of going niche. To explore how it can show up in many different ways. I for one find learning from others and their experiences the absolute best way to learn so here we go.

Get the kettle on, get comfy and welcome to Niche Talks™.

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#08 / Charlie Gladstone

In this episode, Penny is getting her niche vibe on with Charlie Gladstone.  A creative entrepreneur with over 33 years experience of running his own businesses, mainly in retail, hospitality, events and food.

Employing over 100 people across a host of small businesses, all of which were founded by and are owned by Charlie. His specialism is in creativity and in empowering, hiring and retaining great people through strong but gentle leadership. His absolute passion is enabling people to thrive in a productive, happy and profitable environment. A large number of his team have worked for him for over 15 years and some for between 25 and 33 years. His businesses have won multiple awards and been awarded the status of Cool Brand three times. A father of six, author of two books, podcaster of 70 editions, business coach, enthusiast, mentor and creative thinker.

How do you/can you niche down when you are a multi-hyphenate – when you are someone who does many things? Charlie does many things. And yet his whole approach is niche and this is what we talk about.


#07 / Kate Wadsworth

In this episode, Penny is getting her niche vibe on with sister Kate Wadsworth. A teacher of 20 years, Kate stepped out of the classroom 18 months ago and started on a path to positively disrupt education as we have come to know it.

What If Education?® founder, Kate is on a mission to make education happier, more relevant and less stressful by looking at learning differently. I wanted to speak to Kate to talk about making the recent big bold move after being so sure for a long time that the classroom was where she belonged.

We discuss how making a big change is not quitting if it’s following your values and your niche.


#06 / Debbie Edwards

In this episode, Penny is getting her niche vibe on with Debbie Edwards. A strategist, entrepreneur, speaker, investor, and performance coach working globally with entrepreneurs, CEO's and senior executives. Debbie has years of experience in growth strategy and cultural change working with teams and individuals on strategic performance through gentle leadership.

We talk how niching down allows you to do what you want to do, how you want to do it.


#05 / Paulette Eldridge

In this episode, Penny is getting her niche vibe on with Paulette Eldridge. health, fitness, and executive coach. Paulette comes with the lived experience of the executive corporate world, raising a family of three and a career change at 50. She knows first-hand what's possible and needs to make these changes later in life.

We discuss her steps to create this new path for herself at the age of 50 and how niching down helps deepen her work with her clients. 


#04 / Suzy Darke

In this episode, Penny is getting her niche vibe on with Suzy Darke. A somatic coach, Suzy helps smart, sensitive women create brave change in their lives and businesses.

We discuss finding your own path as a highly sensitive person, trying to find spaces that fit that often ends to creating your own, and how our wiggly paths often come full circle as we make it to mid-life.


#03 / Sara Dalrymple

In this episode, Penny is getting her niche vibe on with sales and business mentor Sara Dalrymple. With sales experience spanning both corporate and the small business community, Sara works with clients to grow your business, without selling your soul. Her vibe is very much about sales without the ‘ick’ and making your business suit your lifestyle - not the other way around.

We discuss how after climbing the finance corporate ladder she came to realise her sales superpowers were needed directly for women in business. An advocate for niching down to improve your sales.


#02 /Dani Molyneux aka Dotto®

In this episode, Penny is niching down with type-twisting artist and designer Dani Molyneux, founder of Dotto® – a studio, a store, a person and more. Working with clients who have something to say, Dani's work features powerful messages through playful type. Bringing change through words, purposeful play and typography for thought.

We discuss trusting your gut, holding your nerve and playing the long game when it comes to finding your niche.


#01 / Jim Marsden

This episode Penny is niching down with analogue film photographer Jim Marsden. Born In The Rossendale Valley, Lancashire Jim grew up with a love of the landscape and a curiosity for people. Clients range from The Do Lectures, Paynter Jackets to BMW.

‘I always thought that I wanted to do something that was slightly different and to do it in a way that made me really happy. With a process that just felt right – that just made sense to me.’
– Jim Marsden