Penny Lee, niche brand strategist taking business owners and their teams from unclear to unmistakable.

Find your position, your people and your words. Then own them.

Book a Niche Audit

Stop shouting louder. Start standing for something.

You're good at what you do. Brilliant, in fact. So why are you still getting overlooked?

Not because you're not visible. Because you're not specific.

You've been told to show up more, say more, post more.
More noise doesn't make you the obvious choice. Clarity does.

Build a reputation that earns you credibility, sales and opportunities.
Rooted in who YOU are and what YOU stand for.

Start standing for something

I’m not for everyone. Neither are you.

Niche is never about playing small. It's where you start, not where you stop.
Not fixed. Not limiting. Not rigid.

Niche allows for focused expansion.
Niche lets you build deep expertise, daily.
Niche lets you surprise people and still be known for what you stand for.
Niche helps your people find you.

Narrow the focus. Not the possibilities.
Get specific. Get seen. Own it. Without apology.

I'll show you how

Three ways in.

A sharp diagnosis. A deep rebuild. Someone in the room.

Niche Audit

90 minutes to find where you're stuck, misaligned or missing opportunities. You leave with two or three things to fix first.

Book your audit

Niche Strategy

Three months to build it: your position, your people, your language. Add ongoing advisory if you want someone in your corner while you put it into action.

Let's talk

Speaking

Keynotes with fresh takes. Team workshops. Facilitation that gets people genuinely on board and genuinely excited, not just nodding along.

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  • Penny is for when you don't want anything wishy-washy. I've been able to develop a message that's progressive and forward-thinking.

    — Rachel Morgan-Trimmer, ADHD Documentary Maker, 5-Star Rated Neurodiversity Speaker and Trainer, TEDx and International Keynote Speaker

  • Penny is a wonder. Asks the right questions, listen, and translates that into something that expresses exactly who you are. I recommend Penny to everyone!

    — Sophy Sylvester, Director/Deputy CEO at Darts, A creative health and learning organisation

  • I'm thrilled Penny gave us her wisdom. She made something that had, until our first meeting, been so difficult to unravel and get right.

    — Paul Hewitt, Owner and Managing Director at Generation Press (B Corp)

  • LOVE what Penny has created for me; direct, honest and unafraid. Aligning how I feel and talk about what I do and why I do it. Exactly what I hoped for.

    — Auriel Majumdar, EMCC Master Practitioner, Creative Coach, Supervisor, Consultant and Educator

  • Amazing clarifying of thoughts. Powerful and productive.

    — Helen Jones, Director at Flux Rotherham

  • Penny got me unstuck and FINALLY able to move forward.

    — Lydia Lapinski, Creative Director

  • Penny's frankness and clarity were incredible. She quickly and accurately got to the root of the big issues with how I thought and talked about my business.

    — Diana Ingles, Founder and Eco-Conscious Designer at Wild Rooted

vibe bringer

Brand thinker. Vibe bringer.

Design and advertising agencies. A creative studio in Amsterdam. Now The Brand Directoress®.
Everything I've learned, put to work for you.

More about me

The Podcast.

Niche Talks™

Real conversations with people who chose specific over safe, and what it did for them. Daring to niche, ditching the rulebook, fully backing yourself.

Building something that matters? You're in the right place.

Listen up

Ready to be unmistakable?

Start with a Niche Audit. 90 minutes. Clear next steps.

Book your audit