2015 – current
The Brand Directoress® Brand thinker. Vibe bringer. I help define brand directions and find their stories. I love to bring ideas into play, connecting people with organisations, companies and brands through worthwhile creative endeavours. All with the personal touch. Comes with 20 years experience in the creative field spanning UK, The Netherlands, and China.
2016 – current
CreativeMornings/Sheffield I host a monthly breakfast lecture series for creative types. Started 7 years ago in NYC by Tina Roth Eisenberg (Swiss Miss). It has become a global phenomenon currently running in 170+ cities globally. We doing our bit in Sheffield.
2017 – current
Walking Whisky Wellness We create bespoke group walking events for individuals, companies, and organisations. Firm believers that great ideas happen best in the great outdoors. Getting out from behind our desks and screens for a while and going for some fresh thinking together on our feet. Team building without the raft building shenanigans. Getting to know people without the network cringe. A more gentle approach.
2015 – current
Leeds Arts University I run workshops with 1st year Graphic Design degree students based on their Personal and Professional Practice. Focus on self-care and development, doing work that matters and getting out there. 'Do great work. Live great lives.' - Heidi Hackemer
2014 – 2015
I moved to Chongqing, China to become a Guest Industry Expert Lecturer at MIADA (Modern International Art & Design Academy) where I spent 2 semesters sharing creative brand thinking with students. Spreading the importance of ideas, stories and true flavour and behaviour in branding.
2010 – 2013
Co- founder and creative partner of Studio theGirls™. A small creative agency with big ideas in the heart of Amsterdam. A strong focus on meaningful, bold and fun work with lots of collaboration. Concept creation, Art Direction and Design for a variety of brands and agencies with ideas for physical and digital. Clients included: Affordable Art Fair(NL, SG), Johan Kramer, 328 stories, Lemz (IKEA), Pirate (J.C.Rags, D.E.P.T, Vingino), Tribal/DDB (KLM.com), Wink (Asics, Bacardi), Wieden + Kennedy (Levis)
2007 – 2011
WINK Environmental Architects As a freelance Creative Consultant and Conceptual Designer I was hired by for conceptual and design work on a variety of brand trade stands for Bread & Butter European fashion trade show. Brands including Wrangler Europe, J.C Rags, D.E.P.T, Asics and Bacardi.
2007 – 2010
For three years was Senior Designer at Design and Communication studio Dietwee, assisting in running the studio floor and mentoring designers working on such cultural and corporate clients as ING, Oerol music & arts festival and the Aids Fonds. Winning a few design awards along the way.
2004 – 2007
Moved to Amsterdam and began working as full time creative on the denim fashion Wrangler Europe account at Ad agency BSUR Taking on all aspects of brand communication, trade and consumer based. From seasonal fashion shoots, stores, POS to brand experiences. Dealing personally with various European markets.
2002 – 2004
Started out as a Graphic designer based in Leeds working at Brahm (now Brass) on locally based cultural and corporate clients such as The Yorkshire Dales, Opera North and Somerfield supermarkets.