** 2015 – current **
Moved back to the North of England to continue my work with brands as The Brand Directoress®. Working with agencies and brands on finding direction, telling their stories and creating connections.

2016 – current
I host and curate CreativeMornings/Sheffield a monthly breakfast lecture series for creative types. Started 7 years ago in NYC by Tina Roth Eisenberg (Swiss Miss). Each event is free of charge, and includes a 20 minute talk, plus coffee! It has become a global phenomenon currently running in 162 cities globally. We doing our bit in Sheffield.

2016 – current
A creative walking initiative is being developed. Walking Whisky Wellness. Bigging up nature and creativity with a firm belief that great ideas happen in the great outdoors. Currently a blog, soon some events, Watch this space…

2015 – current
I work 1 day a week with 1st year Graphic Design degree students at Leeds College of Art as a visiting Guest Lecturer. Brought in to work on their Personal and Professional Practice. In the words of Heidi Hackemer: ‘Do great work. Live great lives’. Introducing them to the strength of ideas. The power of collaboration and connections. Having purpose and telling their own stories. Developing their own brand.

2014 – 2015
I moved to Chongqing, China to become a Guest Industry Expert Lecturer at MIADA (Modern International Art & Design Academy) where I spent 2 semesters sharing Creative Brand Thinking with students. Spreading the importance of ideas, stories and true ‘flavour and behaviour’ in branding.

2010 – 2013
Co-Founded and was Creative Partner at Studio theGirls™. A small creative agency with big ideas in the heart of Amsterdam. A strong focus on meaningful, bold and fun work with lots of collaboration. Concept creation, Art Direction and Design for a variety of brands and agencies with ideas for physical and digital. Clients included: Affordable Art Fair(NL, SG), Johan Kramer, 328 stories, Lemz (IKEA), Pirate (J.C.Rags, D.E.P.T, Vingino), Tribal/DDB (KLM.com),  Wink (Asics, Bacardi),  Wieden + Kennedy (Levis)

2007 – 2011
As a freelance Creative Consultant and Conceptual Designer I was hired by WINK Environmental Architects for conceptual and design work on a variety of brand trade stands for Bread & Butter European fashion trade show. Brands including Wrangler Europe, J.C Rags, D.E.P.T, Asics and Bacardi.

2007 – 2010
For three years was Senior Designer at Design and Communication studio Dietwee, assisting in running the studio floor and mentoring designers working on such cultural and corporate clients as ING, Oerol music & arts festival and the Aids Fonds. Winning a few design awards along the way.

2004 – 2007
Moved to Amsterdam and began working as full time creative on the denim fashion Wrangler Europe account at Ad agency BSUR Taking on all aspects of brand communication, trade and consumer based. From seasonal fashion shoots, stores, POS to brand experiences. Dealing personally with various European markets.

2002 – 2004
Started out as a Graphic designer based in Leeds working at Brahm (now Brass) on locally based cultural and corporate clients such as The Yorkshire Dales, Opera North and Somerfield supermarkets.